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The Dark Side of CRM: Customers, Relationships and Management The Dark Side of CRM: Customers, Relationships and Management by Bang Nguyen, Lyndon Simkin, Ana Isabel Canhoto

The Dark Side of CRM: Customers, Relationships and Management

by Bang Nguyen, Lyndon Simkin, Ana Isabel Canhoto


ISBN 13: 9781138803312

Format: Hardcover (322 pages)
Publisher: Routledge
Published: 04 Sep 2015

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The Dark Side of CRM: Customers, Relationships and Management The Dark Side of CRM: Customers, Relationships and Management by Bang Nguyen, Lyndon Simkin, Ana Isabel Canhoto

The Dark Side of CRM: Customers, Relationships and Management

by Bang Nguyen, Lyndon Simkin, Ana Isabel Canhoto


ISBN 13: 9781138803329

Format: Paperback (296 pages)
Publisher: Routledge
Published: 08 Sep 2015

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New : $54.79  
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